Alex Osterwalder

Alex Osterwalder


Inventor of The Business Model Canvas and Thinkers50 Strategy Award winner.

Dr. Alexander (Alex) Osterwalder is a leading author, entrepreneur, and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

Ranked No. 4 of the top 50 management thinkers worldwide, Osterwalder also holds the Thinkers50 Strategy Award. He invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map together with Yves Pigneur – practical tools that are trusted by millions of business practitioners from leading global companies. His books include the international bestseller Business Model Generation, Value Proposition Design, Testing Business Ideas, and the newest one, The Invincible Company.

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