Dr. Wided Batat

Dr. Wided Batat

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Dr. Wided Batat is a professor and doctor of experiential and ultimate leading digital marketing expert in customer experience and digital & phygital transformations. As the founder of B&C Consulting Group, Wided is specialized in innovative market research & consumer insights. She focuses on Experiential Marketing, customer experience, buying behaviour, explicit and tacit consumer expectations and consumer trends. She brings a socio-cultural approach to consumer practices by fostering innovation through the analysis of the functional, relational, and emotional needs of target audiences. Specialized in ethnographic and netnographic studies, Professor Batat helps companies consistently apply innovation, progress, respect, responsibility, performance, and profitability. To find out more about working directly with Dr. Wided, click the button below.

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