Prof. Mark Ritson

Prof. Mark Ritson

Speaker

A marketing and branding expert for the modern age who has inspired students and businesses alike with his dedication to his work as a columnist, consultant and professor. With a portfolio of past clients including brands such as Pepsico, Glaxo SmithKline and Johnson & Johnson, plus an ongoing role at LVMH, there is no doubt that Mark Ritson can be considered a world-leading expert in marketing. His work as an advisor, professor, academic writer and columnist has seen him win numerous coveted awards and his knowledge relating to branding is considered essential by businesses in diverse industries all over the world. To share his in depth insight into the world of brands and marketing, Ritson writes a weekly column for Marketing Week magazine and for Australias Business Review Weekly magazine. He contributes articles to academic journals such as Harvard Business Review, the Journal of Consumer Research and Sloan Management Review. Ritsons recent work includes a customer research survey using Net Promoter Scores (a modern alternative to the traditional consumer satisfaction survey). The survey, which was carried out with Australian companies, can help predict the future growth of businesses and provide valuable insight into customer perceptions. This method of ascertaining feedback and anticipating growth could prove useful brands the world over. To find out more about working directly with Mark, click the button below.

More Details