In this short and animated session virtual marketing professor Mark Ritson explains brands: How they work. Why they work. And what they do for the consumers that buy them and the organisations that manufacture them.
Because of the dominance of the primal brain –vs the rational brain– when your audience listens to you online –Zoom, GoToMeeting or else– as opposed to face-to-face, the rules of communication are DIFFERENT.
When it comes to developing your organisation’s marketing capabilities and maintaining world-class communications with your client base, it pays to engage the best marketing speakers the world has to offer: people who can offer new insights and practical strategies that your team can implement quickly and effectively.