In this inspiring talk, Anna draws on the lessons she has learnt along her journey as an Olympic athlete, world champion and entrepreneur to reveal the behaviours, actions and strategies that Resilient Leaders adopt.

You can overcome incredible odds if you have a big, big reason to do it. You can’t help what happens but you can ALWAYS help how you react to it.

Tomorrow’s consumer is going to be poorer, sceptical, hygiene obsessed and adapted to social distancing. Brands will need to be trusted, transparent, ethical and empathetic. Meanwhile, innovation will need to provide compelling alternatives, whilst businesses will need to do more with less.