In times of crisis, it’s easy for organisations to default to old habits—but those are often the times in which new approaches are most valuable. As companies position themselves for the new normal, they cannot afford to be constrained by traditional information sources, business models, and capital allocation behaviours.

After a burst of frenetic 'reactive' activity, mostly responding to the disruption caused by COVID-19, many organisations finally have time to think about being 'proactive', and capturing opportunities. But where to start?